Director Brand Strategy Novotel
Core
Leads regional performance of Novotel brands across Europe & North Africa, overseeing budget and deployment of brand strategies to drive compliance and performance.
Role type
Director, Brand Strategy
Builds
Regional brand marketing campaigns and expansion strategies for Novotel
Domain
Hospitality / Travel Marketing
Deliverable
product features
Required skills
Strategic planning, Budget management, ROI optimization, Stakeholder management, Performance tracking, Team leadership
Preferred skills
MBA, Experience in managed and franchise hotels, Analytical and financial acumen
Technologies
None stated
Responsibilities
Define and lead Novotel brand ambitions aligning with global positioning; Lead regional marketing investment in campaigns; Engage development leaders on expansion strategies; Act as SME on brand strategies for owners and investors; Manage budget investments to optimize ROI; Coordinate deployment of brand initiatives across ENA; Track brand performance vs ambitions and compset; Ensure owner value proposition is clearly defined; Lead a Brand Manager to support activities.
Seniority
Director, strategic leadership with team management