Influencer Manager
Core
Develop and execute influencer marketing campaigns to increase brand awareness and engagement for a hospitality group.
Role type
Influencer Manager
Builds
Influencer marketing campaigns and content for hotel brand
Domain
Hospitality / Tourism
Deliverable
product features
Required skills
Influencer relationship management, campaign strategy, contract negotiation, budget management, data analysis, project management, social media trend analysis
Preferred skills
Hospitality industry experience, Vietnamese culture knowledge
Technologies
Instagram, TikTok, YouTube, influencer marketing tools
Responsibilities
Identify and cultivate relationships with influencers, develop marketing strategies, manage end-to-end campaigns, negotiate contracts, monitor performance and report analytics, manage budgets, ensure content alignment with brand guidelines
Seniority
Mid-level, hands-on IC