Marketing & Communications Manager
Core
Manage marketing strategy, product governance, and client communication for Coface's insurance and risk services in a specific geographical area.
Role type
Marketing & Communications Manager
Builds
Local marketing campaigns, product documentation, digital content, and lead generation initiatives for insurance and risk management services.
Domain
Insurance / Risk Management
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Product governance, marketing strategy planning, budget management, project management, sales collaboration, content creation, digital marketing, market research, competitor intelligence, UX/UI understanding, training delivery.
Preferred skills
IT literacy, client research analysis, media relations, internal communication strategy.
Technologies
Customer portals (CofaNet, CofaMove, CofaServe, Dashboard, ICON, URBA), SEO/SEA tools, social media platforms, intranet systems.
Responsibilities
Define and implement local marketing strategies and lead generation plans; manage product offering and documentation; coordinate digital communication and content production; support sales and distribution networks; conduct market research and competitor analysis; manage internal and external communications.
Seniority
Mid-Senior, hands-on IC
