Spécialiste en marketing numérique
Core
Lead digital presence for Dana Hospitality's cafeterias, retail counters, and catering services at McGill University via social media, web, and apps.
Role type
Digital Marketing Specialist (Content & Social Media)
Builds
Social media campaigns, website content, and digital applications for a university food service client.
Domain
Higher Education / Food Service
Deliverable
product features
Required skills
Instagram strategy, content creation (photo/video), copywriting, web content management, data analytics, Adobe Creative Suite, Canva, Hootsuite/Later, CMS updates
Preferred skills
Restaurant/food service industry experience, university environment experience
Responsibilities
Manage and grow Instagram account (planning, creation, scheduling, engagement); Develop content strategy aligned with brand goals and campus events; Create high-quality visual content (photos, short videos, reels, stories); Write engaging copy for posts, captions, and campaigns; Maintain and update website and apps with accurate, timely content; Analyze social media and web performance metrics to optimize strategy; Produce monthly performance reports; Edit and produce video content for digital platforms.
Seniority
Individual Contributor