APAC Head of Digital & Performance Marketing
Core
Define, govern, and deliver regional multi-brand digital marketing strategy and execution across APAC markets for Hitachi Cooling & Heating, Bosch Home Comfort, and YORK.
Role type
Senior leadership digital & performance marketing head
Builds
Multi-brand regional digital ecosystem including websites, SEO, campaigns, social media, email, DAM, PIM, and MarTech platforms
Domain
Global HVAC industry + Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital strategy, performance marketing, SEO, web ecosystem management, analytics, MarTech platforms, DAM/PIM, email marketing, social media, campaign governance, data-driven decision making, digital transformation leadership, regional resource allocation, privacy compliance
Preferred skills
Advanced planning and management, intercultural competence, localization expertise
Technologies
MarTech platforms, DAM, PIM, SEO tools, analytics platforms
Responsibilities
Lead global governance of the Hitachi Cooling & Heating brand across digital touchpoints; Define and execute the APAC multi-brand digital and performance marketing roadmap; Ensure consistent digital visibility and brand presence across owned, earned, and paid channels; Accelerate business generation through SEO, campaign optimization, and lead management; Establish and govern regional standards, processes, and KPIs; Lead critical digital transformation initiatives including DAM rollout and platform migrations; Drive data-driven decision making through advanced analytics; Prepare and communicate digital performance reporting to regional leadership
Seniority
Senior, hands-on IC with leadership scope