Senior Manager, Ad Ops - Mattel Digital Studio
Core
Own in-app advertising revenue end-to-end for a portfolio of family-friendly mobile games, configuring mediation waterfalls, running experiments, and managing network partnerships.
Role type
Senior Manager, Ad Monetization & Operations (Builder)
Builds
In-app advertising revenue streams, experimentation engines, and measurement stacks for mobile games.
Domain
Mobile Gaming (F2P) / Ad-Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Mobile F2P ad monetization, mediation platforms (AppLovin MAX, ironSource LevelPlay, AdMob), yield optimization, SQL, A/B testing, post-ATT measurement (SKAdNetwork), AI tooling usage, brand safety judgment.
Preferred skills
Casual/puzzle genre experience, IP-led or licensed title experience, China-based partner management, team building.
Technologies
AppLovin MAX, ironSource LevelPlay, AdMob, BigQuery, Mixpanel, Singular, SKAdNetwork, AI tools (Claude, ChatGPT, Cursor).
Responsibilities
Configure and optimize mediation waterfalls and in-app bidding; manage ad units, placements, and frequency caps; run A/B tests on placement and waterfall configuration; negotiate with ad networks (AppLovin, Unity, Meta, etc.); build dashboards for LiveOps and Growth teams; establish working models with Beijing-based partner team.
Seniority
Senior Manager, hands-on IC building a function from scratch
