Data Scientist – MarTech (Measurement & Optimization)
Core
Design and deploy measurement and optimization solutions for performance marketing, including budget allocation, incrementality testing, and bidding strategies under uncertainty.
Role type
Senior Data Scientist (MarTech/Measurement)
Builds
Production-grade models and features for budget allocation, incrementality measurement, and bidding across the Delivery Hero portfolio.
Domain
Performance marketing, attribution, causal inference, and digital advertising optimization.
Deliverable
production ML models
Required skills
Causal inference, experimentation design, time-series analysis, predictive modeling, MMM (Marketing Mix Modeling), uplift modeling, Python, SQL, BigQuery, statistical rigor, feature engineering, model deployment, stakeholder communication.
Preferred skills
Agentic workflows (LLM-driven agents), survival models, quasi-experiments, synthetic control methods.
Technologies
Python, SQL, BigQuery
Responsibilities
Own models and features end-to-end from exploration to production deployment; translate marketing questions into structured model-driven analyses; apply validation strategies in the absence of ground truth; communicate modeling outputs and limitations to non-technical stakeholders; build reliable, maintainable systems with Engineering and Product.
Seniority
Senior, hands-on IC
