Herbicide Product Marketing Lead
Core
Develop strategies and leadership to maximize lifetime profitability of the Syngenta Herbicide portfolio, ensuring strong brands are positioned and supplied for customer offers.
Role type
Senior Product Marketing Lead (Agrochemicals)
Builds
Herbicide products and formulations for US Commercial Units
Domain
Agriculture / Crop Protection
Deliverable
product features
Required skills
Product portfolio strategy, 5-year product planning, brand positioning, pricing strategy, go-to-market strategy, post-patent strategy, cross-functional leadership, market segmentation, financial analysis
Preferred skills
Global influence, project management, crop and product knowledge, competitive analysis, analytical thinking
Technologies
None stated
Responsibilities
Develop product and portfolio strategies from development through exit; Lead 5-year Product Plans; Lead North America Product Strategy Teams; Own brand pricing strategies; Develop in-season marketing tactics; Create and maintain brand awareness; Define product development plans with Technical Product Leads; Develop post-patent strategies
Seniority
Senior, hands-on IC
