Consultant Marketing Strategy & Digital Transformation
Core
Define and execute omnichannel marketing and digital transformation strategies to improve client business performance.
Role type
Consultant, Marketing Strategy & Digital Transformation
Builds
Marketing and channel strategies, digital marketing, sales, customer, and channel capabilities
Domain
Management Consulting, Digital Marketing, Customer Experience
Deliverable
client delivery
Required skills
Omnichannel strategy, Digital transformation, Corporate strategy, Customer journey design, CRM, Customer analytics, Data analysis, AI concepts, Creative synthesis, Analytical thinking
Preferred skills
Entrepreneurial mindset, Knowledge sharing, Workshop facilitation
Technologies
CRM, Analytics platforms
Responsibilities
Develop marketing and channel strategies, Consult clients on digital innovation, Contribute to knowledge creation (workshops, publications), Collaborate on international projects