Principal Product Marketing Specialist
Core
Define roadmap and use cases for next-generation automotive SoC products, focusing on SDV ecosystem, IVI, ADAS, and autonomous driving.
Role type
Principal Product Marketing Specialist (Automotive SoC)
Builds
R-Car Open Access (RoX) SDV platform and next-generation R-Car SoC products
Domain
Automotive semiconductor, Software-Defined Vehicle (SDV), Autonomous Driving
Deliverable
product features
Required skills
Automotive SoC expertise, SDV ecosystem knowledge, Go-to-market strategy, Market analysis, Proof-of-concept development, Competitive analysis
Preferred skills
Functional safety, Cybersecurity, AI, Graphics, Multimedia
Technologies
R-Car SoC, Automotive SoC vendors
Responsibilities
Engage with automotive OEMs and Tier 1 suppliers; Define product positioning and go-to-market strategies; Analyze market requirements and customer use cases; Define end-to-end product solutions and drive proof-of-concept activities; Support customer engagements including RFI/RFQ responses; Create product collateral, blogs, and white papers.
Seniority
Principal, hands-on IC
