Content Marketing Specialist
Core
Develop and execute a content strategy to create brand-building and conversion-driving content for SaaS clients in the hospitality sector.
Role type
Content Marketing Specialist
Builds
Datasheets, brochures, videos, web pages, sales enabling content, social media posts, infographics, case studies, calculators, scripts, ad content, and press releases.
Domain
SaaS / Hospitality Technology
Deliverable
product features
Required skills
Content strategy development, SEM/SEO, technical writing, multi-channel marketing, project management, analytics
Preferred skills
SaaS industry experience, hospitality sector focus, creativity in content ideation
Technologies
SEM tools, SEO tools, analytics platforms
Responsibilities
Plan, create, publish, and maintain various content assets; drive multi-channel marketing approach; translate complex technical language into engaging content.
Seniority
Mid-level, hands-on IC