印尼市场营销-TikTok Shop
Core
Develop and execute integrated marketing strategies for the TikTok Shop business in Southeast Asia, driving brand awareness, user engagement, and sales growth from 0 to 1.
Role type
Senior Integrated Marketing Manager (Southeast Asia)
Builds
Regional brand marketing projects, integrated communication campaigns, and content co-creation initiatives for international e-commerce brands.
Domain
E-commerce, Southeast Asia, Digital Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional project management, brand measurement system design, market research, paid media planning, influencer/creator collaboration, content marketing, agile execution in uncertain environments.
Preferred skills
E-commerce and FMCG industry experience, digital trend and consumer behavior insight, content-driven business experience.
Technologies
TikTok Shop, social media platforms, email marketing, paid media channels, content management tools.
Responsibilities
Translate business goals into executable integrated marketing strategies; manage cross-functional timelines and coordinate creative, operations, and media teams; conduct brand research and establish measurement frameworks; formulate regional brand strategies based on local market trends; align strategies with local execution teams across countries.
Seniority
Senior, hands-on IC