Director, Insights
Core
Lead analytics strategy for client portfolios by transforming complex media and business data into measurement frameworks, learning agendas, and high-value recommendations.
Role type
Director, Insights (Senior IC with People Leadership)
Builds
Enterprise-level measurement frameworks, multi-year learning agendas, and strategic insight delivery environments.
Domain
Digital Marketing, Media Measurement, Business Intelligence
Deliverable
Dashboards & analysis
Required skills
Marketing analytics strategy, measurement framework design, MMM concepts, incrementality testing, client stakeholder management, BI tools, SQL, AI tool fluency, team leadership
Preferred skills
CPG/Retail vertical expertise, syndicated data source familiarity, path-to-purchase dynamics
Technologies
BI tools, SQL, Cloud data environments
Responsibilities
Design holistic measurement frameworks connecting media performance to business outcomes; oversee multi-year learning agendas and testing roadmaps; manage and develop Senior Analyst/Manager level direct reports; partner with BI and Data Engineering leads to shape insight-delivery environments; distill complex statistical concepts into clear business implications for non-technical stakeholders.
Seniority
Director, strategic leadership with people management
