时尚综合行业策略-抖音电商
Core
Define merchant product strategies and category planning for the fashion/sports/lifestyle sector to drive GMV growth and optimize product-market fit.
Role type
Senior category strategy manager (e-commerce)
Builds
Category plans, merchant product hierarchies, and live-streaming content scenarios
Domain
E-commerce / Fashion & Lifestyle
Deliverable
product features
Required skills
Category planning, merchant segmentation, data analysis, project management, cross-functional collaboration, business acumen
Preferred skills
Live-streaming strategy, content scenario design, merchant operations
Technologies
Data analytics tools, e-commerce platforms
Responsibilities
Develop merchant product strategies based on industry characteristics; formulate category plans linking merchant supply with content scenarios; segment and classify merchant products to improve matching efficiency; integrate merchant and market resources to create live-streaming benchmarks.