Client events and digital experience, Senior Associate
Core
Plan, organize, and execute B2B events (physical, hybrid, virtual) and event-led marketing campaigns to drive client engagement and registration.
Role type
Senior Associate, B2B Event & Digital Marketing Specialist
Builds
Client engagement campaigns, event experiences, and marketing communications materials
Domain
Professional Services / B2B Marketing
Deliverable
product features
Required skills
B2B event planning, event-led marketing, stakeholder management, CRM/marketing automation, campaign performance analysis, vendor negotiation, content development
Preferred skills
Experience in professional services, AI-enabled digital tools, integrated marketing communications
Technologies
Cvent, GlobalMeet, Microsoft Teams, Salesforce, Marketing Cloud
Responsibilities
Plan and execute conferences, webinars, and trade shows; manage event budgets and vendor contracts; develop event marketing campaigns and communications materials; monitor campaign data and client feedback; coordinate event logistics including venue and AV support.
Seniority
Senior, hands-on IC
