增长营销专家（投放素材）-TikTok
Core
Optimize ad creatives and strategies for TikTok performance marketing campaigns to improve click-through rates and conversion rates across global markets.
Role type
Senior performance marketing specialist (creative optimization)
Builds
Global ad campaigns and creative assets for user acquisition
Domain
Digital advertising, social media marketing, international expansion
Required skills
Performance advertising expertise, creative strategy, data analysis, cross-functional collaboration, A/B testing, localization, market research
Preferred skills
Understanding of ad bidding mechanisms, ability to derive winning methodologies, global market adaptability
Technologies
TikTok ad platform, global ad networks
Responsibilities
Develop actionable optimization plans for ad creatives based on performance data, conduct cross-departmental collaboration to implement strategies, research emerging ad formats and competitor tactics, execute global traffic testing experiments, provide product feedback to drive business growth
Seniority
Mid-level, hands-on IC
