Content Manager
Core
Lead planning, production, and optimization of high-quality, audience-led content at scale for DIY and Trade audiences to strengthen brand voice and drive engagement.
Role type
Content Manager (Marketing)
Builds
Content strategies, frameworks, and high-volume content assets (copy, video, digital assets) across multiple channels.
Domain
Consumer goods / Home improvement / DIY and Trade markets
Deliverable
product features
Required skills
Content strategy, end-to-end content production, copywriting, video editing, project management, data analysis, SEO/CRO, budget management
Preferred skills
AI-driven content solutions, customer experience (CX) principles, stakeholder management
Technologies
Content management systems, video editing tools, SEO tools, data analytics platforms
Responsibilities
Develop content strategies and frameworks; Scale content production managing agencies and creators; Create engaging content hands-on; Improve efficiency through content systems and AI; Own social channel performance; Use data to optimize content; Partner with Digital on SEO and CRO; Manage campaign budgets.
Seniority
Mid-level, hands-on IC
