Менеджер по бизнес-планированию кaтегории,, Москва Ленинградский пр.
Core
Strategic and operational category management for Lipton and Water, focusing on planning, budgeting, and sales execution.
Role type
Category Manager (FMCG)
Builds
Annual Operating Plans (AOP), Integrated Business Plans (IBP), monthly forecasts, and promotional strategies.
Domain
FMCG / Beverages
Required skills
Strategic planning, operational planning, P&L analysis, market analysis, budget management, sales forecasting, cross-functional collaboration, data analysis, English (Intermediate)
Preferred skills
Experience with matrix structures, digital tools, pricing strategy, channel segmentation (AFH, QSR, C&G)
Technologies
AOP, IBP, DMR, HPP, D&A
Responsibilities
Participate in AOP and IBP cycles; manage monthly forecasting and client budget allocation; analyze plan vs. actual performance; distribute product quotas by client/channel; evaluate and optimize promotional activities; monitor weekly sales and market trends; lead price strategy and market monitoring; develop strategies for the AFH channel.
Seniority
Mid-Senior, hands-on IC