Стaрший специалист по потребительским исследованиям., Москва Ленинградский пр.
Core
Senior Consumer Insights Specialist leading quantitative and qualitative research to analyze consumer behavior, brand drivers, and category growth opportunities for FMCG businesses.
Role type
Senior IC consumer insights specialist
Builds
Consumer insights, category reviews, and product development recommendations
Domain
FMCG, consumer behavior, market research
Deliverable
dashboards & analysis
Required skills
Consumer behavior analysis, quantitative and qualitative research design, project management, stakeholder management, budget management, supplier management, strategic recommendation formulation
Preferred skills
English fluency, FMCG industry experience, team training and development
Technologies
Survey panels, tracking data, internal data consolidation
Responsibilities
Plan and execute ad-hoc and regular consumer research projects; analyze data to form practical recommendations; lead category and brand reviews; support new product launches; integrate insights into business processes; manage research budgets and supplier relationships; conduct cross-functional training sessions; ensure high standards of data accuracy and methodology.
Seniority
Senior, hands-on IC