Менеджер по потребительским исследовaниям,, Москва Ленинградский пр.
Core
Develop consumer expertise, plan and execute quantitative and qualitative research, and integrate insights into business planning to drive brand and category growth.
Role type
Senior Consumer Insights Manager
Builds
Consumer insights, category reviews, and product launch strategies
Domain
FMCG / Consumer Research
Deliverable
dashboards & analysis
Required skills
Consumer behavior analysis, quantitative and qualitative research design, project management, budget management, stakeholder influence, team leadership, English fluency
Preferred skills
Marketing, economics, statistics, or sociology degree
Technologies
Survey panels, tracking data, internal data consolidation
Responsibilities
Analyze consumer demand and behavior to identify growth drivers; Plan and conduct ad-hoc and regular consumer studies; Lead category and brand reviews; Support new product innovation and launch evaluation; Integrate consumer insights into key planning cycles; Manage research budget and supplier relationships; Lead team development and training; Ensure high standards of data accuracy and methodology.
Seniority
Senior, hands-on IC with team leadership
