Sr. Product Manager - RCS & Rich Messaging
Core
Own the strategy, execution, and growth of HighLevel's RCS product line, including sender onboarding, carrier readiness, rich messaging experiences, fallback logic, analytics, market expansion, and monetization.
Role type
Senior Product Manager (Channel Ownership)
Builds
RCS messaging capabilities for agencies and SMBs, including rich cards, carousels, suggested replies, and fallback orchestration.
Domain
CPaaS / Telecom / Rich Communication Services
Deliverable
production ML models | product features
Required skills
Product strategy, channel ownership, carrier ecosystem management, market expansion, compliance, pricing architecture, cross-functional collaboration, data-driven decision making
Preferred skills
Experience with Google RBM, Apple/iOS RCS support, aggregator partnerships, emerging standards landscapes
Technologies
RCS, SMS, MMS, Google RBM, iOS, Android
Responsibilities
Own the end-to-end RCS roadmap from sender registration to monetization; Define adoption strategies and migration paths from SMS/MMS; Track evolving carrier and aggregator ecosystems; Establish product defaults for RCS vs. SMS/MMS/WhatsApp; Lead market expansion assessments and launch planning; Improve sender registration and brand verification experiences; Design rich messaging composition and templating; Develop pricing models and analyze unit economics; Partner on go-to-market positioning and enablement; Use usage analytics to inform product decisions.
Seniority
Senior, hands-on IC
