Paid Media Manager
Core
Develop, manage, and optimize paid digital media campaigns across TTI's portfolio of brands to drive performance and insights.
Role type
Paid Media Manager
Builds
In-house digital and social advertising campaigns for consumer and professional power tool/garden brands
Domain
Home improvement and construction retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
paid media planning and buying, campaign optimization, audience insights, performance analysis, stakeholder management, budget management, cross-platform campaign management
Preferred skills
B2C and B2B marketing experience, agency management, social media campaign management
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics, Qlik
Responsibilities
Manage day-to-day delivery and optimization of paid campaigns across Google, Meta, and TikTok; Deliver campaigns within agreed budgets and timeframes; Identify platform trends and emerging paid media opportunities; Monitor, analyze, and optimize campaign performance using key metrics; Prepare regular performance reporting and actionable recommendations; Build relationships with internal teams, agency partners, and external stakeholders
Seniority
Mid-Senior, hands-on IC