VP, Performance Marketing
Core
Design and execute a unified performance marketing strategy to drive predictable, scalable demand for a Legal AI platform serving B2B and B2C segments.
Role type
VP, Performance Marketing
Builds
Demand generation engine and revenue pipeline for a Legal Operating Intelligence SaaS platform
Domain
Legal Technology / SaaS
Required skills
Performance marketing strategy, multi-touch attribution, P&L management, team scaling, cross-functional alignment, channel innovation
Preferred skills
Experience with $50M+ ARR companies, in-house SEO/email/affiliate program building, review platform expertise, privacy-first marketing
Technologies
Google Ads, Meta Ads, LinkedIn Ads, SEMrush, Ahrefs, Google Analytics 4, Tag Manager, CDP
Responsibilities
Design unified performance marketing strategy, build and optimize multi-touch attribution funnel, define and hit aggressive growth targets, establish enterprise-grade reporting and experimentation frameworks, scale and mentor high-performing marketing teams, partner with Product/Sales/Finance to align investment with revenue outcomes, pilot high-ROI channels while optimizing core engines
Seniority
VP, strategic leadership & team scaling
