Senior Customer Data Analyst
Core
Support organizations in Consumer Markets, Financial Services, Energy&Utilities, and Telco&Media to strategically utilize data, adopt technological solutions, and enrich information assets through a data-driven approach.
Role type
Senior Associate Customer Data Analyst (Advisory)
Builds
Customer analytics solutions, marketing intelligence platforms, and 360-degree customer profiles
Domain
Consumer Markets, Financial Services, Energy&Utilities, Telco&Media
Deliverable
dashboards & analysis
Required skills
SQL, Data Visualization tools, R, Python, Excel, Customer behavior analysis, Marketing campaign evaluation, Data collection and analysis, Project strategy definition, Requirements gathering
Preferred skills
Experience with e-commerce and app performance analysis, Junior team management, Value proposition formulation
Technologies
SQL, R, Python, Excel, Data Visualization tools
Responsibilities
Collect and analyze data to support data-driven solutions; Analyze customer behavior across physical and digital channels; Evaluate marketing campaign effectiveness and digital solution performance; Define strategy for building a 360-degree customer profile; Implement Marketing Intelligence and Customer Data Platform solutions; Create reports using Data Visualization tools; Define project strategy with colleagues and clients; Gather and formalize project requirements; Manage project streams and junior resources; Formalize offers and value propositions
Seniority
Senior Associate, hands-on IC with mentorship responsibilities