Керівник підрозділу маркетингу
Core
Lead the marketing department for a company developing geospatial systems for municipal management and resource optimization.
Role type
Marketing Department Head
Builds
Geospatial systems for municipal governance
Domain
Municipal technology / Geospatial systems
Deliverable
production ML models
Required skills
Marketing strategy development, Budget management, Audience segmentation, Product positioning, Paid advertising (Google Ads, Facebook Ads, LinkedIn Ads), A/B testing, Client acquisition, Market analysis, Team coordination
Responsibilities
Implement company development strategy defined by the Board of Directors, Launch advertising campaigns, Create and implement new product promotion tools, Formulate and execute marketing strategies to achieve key performance indicators, Analyze marketing activity effectiveness and prepare reports, Monitor and control the marketing team's performance, Search for new client acquisition channels, Analyze competitors and the external environment