Head of Search & AI Visibility - South Bank, QLD
Core
Lead global strategy for search and AI visibility (SEO, AEO, AIO, GEO) for B2B travel brands to drive commercial growth.
Role type
Senior IC Head of Search & AI Visibility
Builds
Global operating model, roadmap, governance, and team for search visibility
Domain
Travel / Digital Marketing / AI Search
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Global SEO strategy, AI visibility program leadership (AEO/AIO/GEO), technical SEO (architecture/schema/Core Web Vitals), team building, commercial acumen, operating model design
Preferred skills
Experience scaling search functions from scratch, stakeholder management
Technologies
Ahrefs, Screaming Frog, Google Search Console, citation tracking tools
Responsibilities
Own global strategy for search and AI visibility; Lead visibility across Google AI Overviews and AI assistants; Develop strategies for SME and enterprise audiences; Own technical SEO standards; Partner with content, web, and engineering teams; Build visibility reporting; Design operating model and team structure; Lead and develop the Global SEO Manager
Seniority
Senior, hands-on IC with leadership responsibilities