Content Innovation Manager
Core
Translate complex product capabilities and clinical outcomes into compelling narratives for buyers; apply generative and agentic AI to rethink content workflows and manage the Responsive proposal platform.
Role type
Senior Content Innovation Manager (B2B Marketing & AI)
Builds
Market narratives, RFP responses, finalist presentations, and reusable content libraries for Lyra's pursuit journey.
Domain
Health tech / Mental health / B2B Sales
Deliverable
product features
Required skills
Content strategy, Generative AI, Proposal management, Business writing, RFP process, Cross-functional collaboration, Content governance, AI workflow optimization, Messaging architecture, Knowledge management
Preferred skills
Healthcare industry experience, Benefits industry experience
Technologies
Responsive, Generative AI tools, Agentic AI platforms