Marketing Planning & Strategy Specialist
Core
Develop e-commerce digital marketing strategies, optimize media channels (Google, Facebook, CRM, SEO, Marketplaces), and drive online sales through funnel analysis and store optimization.
Role type
Marketing Planning & Strategy Specialist (E-commerce)
Builds
E-commerce client performance, sales funnels, and digital marketing campaigns
Domain
E-commerce, Digital Marketing, Media Optimization
Required skills
Google Analytics, data analysis, competitive analysis, project management, budget monitoring, performance reporting, media optimization
Preferred skills
E-commerce experience, social media shop management, strategic planning
Responsibilities
Facilitate client roadmaps based on objectives and data, perform competitive analysis and product research, execute digital marketing funnel analysis, manage client expectations and deadlines, monitor budget and key metrics, provide performance reports, initiate improvements in client performance and team efficiency