Organic Growth Lead (SEO / ASO / AEO)
Core
Drive user acquisition through SEO, ASO, and emerging AI search channels for high-intent trading and crypto keywords.
Role type
Senior Organic Growth Lead (SEO/ASO/AEO)
Builds
Organic traffic, app installs, and user registrations for consumer internet and fintech products.
Domain
Fintech, Crypto, Consumer Internet
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Technical SEO strategy, App Store Optimization (ASO), Answer Engine Optimization (AEO), keyword research, competitor analysis, data-driven decision making, structured data implementation, site architecture management, growth experimentation
Preferred skills
Experience in crypto/trading/fintech, programmatic SEO, AI-assisted content workflows, attribution modeling
Technologies
Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Screaming Frog, AppTweak, Sensor Tower, Google Tag Manager
Responsibilities
Define and execute overall SEO strategy, conduct technical SEO audits, optimize app listings for Apple App Store and Google Play, develop strategies for AI-powered search visibility, monitor Core Web Vitals and site health, manage SEO reporting and forecasting
Seniority
Senior, hands-on IC