Digital Product Manager - CRO & Optimization
Core
Digital Product Manager specializing in CRO, experimentation, and digital optimization to improve ecommerce experience.
Role type
Digital Product Manager (CRO & Optimization)
Builds
Ecommerce customer journeys and conversion initiatives
Domain
Ecommerce / Retail
Deliverable
product features
Required skills
CRO, A/B testing, digital analytics, HTML, CSS, JavaScript, project management, stakeholder coordination
Preferred skills
SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare, retail/fashion ecommerce, AI tools
Technologies
GA4, Adobe Analytics, Contentsquare, Power BI, SFCC, Optimizely, AB Tasty, GrowthBook
Responsibilities
Own digital product initiatives from discovery to implementation; Identify conversion opportunities using data; Define and prioritize CRO initiatives; Configure and monitor experiments; Analyze results to drive decisions; Make basic front-end changes (HTML/CSS/JS/XML); Identify friction in key journeys (search, navigation, checkout); Continuously optimize customer experience.
Seniority
Mid-level (3–6+ years)