Lifecycle Marketing Specialist
Core
Build, schedule, and deploy email and SMS campaigns and automated journeys to deepen customer relationships for an eCommerce brand.
Role type
Lifecycle Marketing Specialist
Builds
Email and SMS campaigns, automated lifecycle flows, and customer communications
Domain
eCommerce / Digital Marketing
Deliverable
product features
Required skills
Email marketing, SMS marketing, Campaign management, QA, Automation, Data analysis, Project management, Creative collaboration, List growth strategy, Reporting
Preferred skills
Klaviyo, Asana, Shopify, Tableau, Attentive, Figma, Segmentation, A/B testing
Responsibilities
Build, schedule, and deploy email and SMS campaigns; Own campaign QA; Support and optimize automated lifecycle flows; Manage lifecycle calendar and workflow; Partner with Creative and Merchandising; Support testing across creative and copy; Contribute to list growth; Deliver reporting and recommendations; Maintain documentation and standards.
