Account Director
Core
Senior strategic lead for key consumer accounts, owning client relationships and delivering integrated communications programs including earned media, influencer strategy, and brand storytelling.
Role type
Senior IC Account Director (PR/Communications)
Builds
Integrated communications programs, media campaigns, influencer activations, and brand narratives for consumer brands.
Domain
Marketing & Communications (Consumer Brands, PR, Influencer Marketing)
Deliverable
product features
Required skills
Client leadership and strategic counsel, earned media strategy, influencer management and execution, brand storytelling, team leadership and mentorship, commercial and financial management, AI tool proficiency for strategy and workflow.
Preferred skills
Deep knowledge of Australian media landscape, comfort working with ambiguity, collaborative approach.
Responsibilities
Act as senior strategic lead across key consumer accounts, shape earned-led consumer communications strategies, lead influencer strategy and execution, oversee media relations, lead and develop account teams, contribute to new business and agency thought leadership.
Seniority
Senior, hands-on IC