Head of Customer & Digital
Core
Lead customer retention, digital experience, and ecommerce strategy across three natural health and beauty brands to drive growth and loyalty.
Role type
Head of Customer & Digital (Group Level)
Builds
Customer lifecycle programs, loyalty initiatives, ecommerce conversion engines, and digital ecosystems for HealthPost, Flora & Fauna, and Nourished Life.
Domain
Ecommerce / Natural Health & Beauty
Deliverable
product features
Required skills
Customer strategy, CRM management, lifecycle marketing, ecommerce leadership, loyalty program design, subscription mechanics, data analysis, commercial acumen, AI tooling integration
Preferred skills
Experience scaling customer functions, voice of customer tooling expertise
Technologies
Yotpo, Zigpoll, Klaviyo
Responsibilities
Own retention engine and customer strategy; manage voice of customer tooling; lead loyalty program strategy; drive ecommerce trading and conversion; develop subscription program strategy; own digital ecosystem roadmap; integrate AI for customer intelligence.
Seniority
Senior, hands-on IC with team leadership