Senior SEO & AEO Manager
Core
Define and execute end-to-end SEO, AEO (AI-powered search), and GEO strategy to drive discoverability for expecting and new parents across traditional search and AI platforms.
Role type
Senior Growth Marketing Manager (SEO/AEO)
Builds
Organic search roadmap, AI-driven systems, content playbooks, and agentic commerce infrastructure.
Domain
E-commerce / Parenting / AI Search
Required skills
AEO program management, technical SEO, structured data, content strategy, AI workflow automation, agentic commerce, data analysis, roadmap planning, stakeholder management
Preferred skills
Experience at consumer brand/marketplace/publisher, Reddit/YouTube discovery, partner organic programs
Technologies
Google AI Overviews, ChatGPT, Claude, XM+ registry URLs, XK guides, tracking tools, internal AI tools
Responsibilities
Own organic search roadmap and KPIs (registries, clicks, rankings, citation share), stabilize Google rankings, move non-Registry visibility, build AI-driven systems with Engineering, set content standards with Editorial, partner on discovery channels, co-own brand search attribution, publish performance reviews, implement agentic commerce roadmap.
Seniority
Senior, hands-on IC