Audience Business Analyst
Core
Audience Business Analyst on SIE's Growth, Media, and Omnichannel Marketing team, specializing in audience strategy, operations, and activation for Live Service business to enable global marketing using first-party data.
Role type
Senior IC marketing operations analyst
Builds
Custom customer segments, campaign executions, and operational optimizations for player acquisition, engagement, and retention across owned and paid channels.
Domain
Gaming / Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL programming, relational database management, lifecycle marketing, targeting segmentation, cohort analysis, churn prevention, A/B and multivariate testing, BI visualization (Domo, Tableau), martech/adtech platforms (Salesforce Marketing Cloud, DMPs)
Preferred skills
Experience with email and paid media channels, presentation skills for data storytelling, understanding of analytical measurement frameworks
Technologies
Salesforce Marketing Cloud, DMPs, Domo, Tableau, SQL
Responsibilities
Create custom segments and support campaign executions for player acquisition, engagement, and retention; Advise partners on campaigns using data-based insights from AIM, marketing analytics, and consumer research; Analyze and employ operational optimizations to scale operations across owned and paid marketing channels; Manage ad-hoc and automated customer lists for global digital marketing channels; Partner with Martech product teams to translate business needs into actionable requirements for marketing platforms.
Seniority
Mid-Senior, hands-on IC