Interim Director of Creators + Community
Core
Lead the full creator and community function to scale brand awareness, drive growth, and manage IRL events and influencer partnerships for an infant formula brand.
Role type
Interim Director of Creators + Community
Builds
Creator-led programs, IRL community events, influencer partnerships, and ambassador programs
Domain
CPG / Infant Nutrition / Social Media Marketing
Deliverable
product features
Required skills
Creator program management, IRL event execution, team leadership, paid social strategy, cross-functional partnership, regulatory compliance, data-driven growth, project management
Preferred skills
Regulated category experience, parent/healthcare marketing, ambassador program scaling, agency management, infant formula category knowledge
Technologies
Creator CRM, briefing templates, approval workflows, reporting dashboards
Responsibilities
Scale the Bobbie Besties creator program and manage the end-to-end creator engine; Build and operationalize IRL community programming and event playbooks; Lead influencer partnerships from macro talent to micro creators; Manage a team of managers and coordinators; Partner cross-functionally with brand, growth, retail, and legal teams.
Seniority
Director, interim leadership