Manager, Local Visibility Optimization
Core
Define and steward the brand's point of view on search and market dynamics, equipping internal teams to communicate this perspective, and producing original thought leadership content.
Role type
Manager, Search Strategy & Thought Leadership
Builds
SEO enablement programs, playbooks, performance benchmarks, and market intelligence frameworks
Domain
Digital Marketing / Local SEO / Multi-location Business
Deliverable
dashboards & analysis
Required skills
SEO strategy, AEO, GEO, market intelligence translation, thought leadership content creation, cross-functional enablement, data analysis, project management
Preferred skills
Agile/Scrum methodologies, Jira, advanced Excel/Google Sheets
Technologies
Google Search Console, Google Analytics, SEMRush, Screaming Frog, Microsoft Office, Google Suite
Responsibilities
Define and refine the company's SEO and search narrative; Translate complex market intelligence into accessible frameworks; Partner with leadership to align POV with brand strategy; Maintain a library of insights and talking points; Develop SEO enablement programs for Customer Success; Produce thought leadership content (blogs, webinars, videos); Collaborate with CSMs on local pages strategy; Host cross-functional updates and training sessions; Provide QBR guidance for CSMs.
Seniority
Manager, strategic & cross-functional leadership