Content Strategist
Core
Own content strategy, direction, and quality across blog, SEO landing pages, and product detail pages to drive organic search growth and visibility in AI-powered search platforms.
Role type
Content Strategist (Growth Marketing)
Builds
Blog posts, SEO landing pages, and optimized product detail pages (PDPs)
Domain
E-commerce (HVAC, plumbing, heating, electrical supplies)
Required skills
Content strategy, SEO writing and editing, AI/LLM visibility optimization, brand voice management, content roadmap planning, performance analytics
Preferred skills
E-commerce experience, AI search behavior adaptation, freelance vendor management
Technologies
AI-powered search platforms, LLMs, answer engines
Responsibilities
Develop content roadmap prioritizing search demand and AI-citation potential; Define and enforce content structure standards for search and AI ranking; Review and edit AI-generated and human-written content for accuracy and tone; Partner with SEO and Product teams to translate research into content briefs; Monitor content performance across organic traffic and AI visibility; Manage relationships with freelance writers or content vendors.
