Influencer Marketing Manager
Core
Lead influencer marketing strategy for a collegiate custom apparel brand, managing creator relationships and campaigns on TikTok and Instagram to drive brand awareness and orders.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns and content for collegiate apparel brand
Domain
E-commerce / Apparel / Social Media Marketing
Required skills
Influencer strategy, creator discovery, campaign planning, creative briefing, contract negotiation, performance analytics, roster management
Preferred skills
Greek life/collegiate audience knowledge
Technologies
TikTok, Instagram, influencer management tools
Responsibilities
Build and maintain a tiered influencer roster; develop and execute campaigns aligned with brand moments; brief creators on content; track campaign performance and ROI; manage logistics including outreach and product seeding.
Seniority
Mid-level, hands-on IC