Senior Commercial Manager, D2C - Change and Go-to-Market
Core
Shape, lead, and scale strategic e-commerce initiatives across the global Direct to Consumer business, turning data into commercial choices and influencing product direction.
Role type
Senior Commercial Manager (D2C)
Builds
Global Direct-to-Consumer e-commerce strategies and sustainable business capabilities
Domain
Gaming / Entertainment / E-commerce
Deliverable
product features
Required skills
Commercial strategy, data analytics, business modeling, experiment design, cross-functional leadership, executive communication, change management
Preferred skills
Management or strategy consulting experience, agentic AI knowledge, ML roadmap shaping
Technologies
BI tools, Query Large Data Sets, agentic AI, ML
Responsibilities
Drive D2C strategy initiatives from ideation to go-live; Turn complex data into commercial decisions using BI and AI; Define measurement approaches for commercial initiatives; Shape ML roadmaps with commercial context; Lead global cross-functional decisions and change; Build scalable commercial capabilities through playbooks and automation
Seniority
Senior, hands-on IC
