Content Marketing Manager (German-speaking Market)
Core
Own end-to-end content marketing strategy and execution for the German-speaking market (DACH) to drive discovery, understanding, and conversion of AI-powered phone assistant software for SMBs.
Role type
Content Marketing Manager (DACH)
Builds
Website copy, landing pages, paid ad creatives, organic social content, and conversion-focused assets for the German market.
Domain
B2B SaaS / AI communication software
Deliverable
product features
Required skills
Content strategy, copywriting, performance marketing, A/B testing, user research, data analysis, brand voice definition
Preferred skills
AI/communication software experience, marketing analytics platform expertise, organic and paid channel management
Technologies
Search, display, social platforms, YouTube, Paid Social platforms
Responsibilities
Define and maintain brand voice across customer journey stages, craft high-performing copy for paid channels, script ad creatives, develop organic content strategies, collaborate with creators/influencers, drive messaging effectiveness through testing and analysis, contribute to product positioning and go-to-market messaging
Seniority
Mid-level, hands-on IC