Organic Growth Specialist (Games / Hardware / Services)
Core
Improving discoverability of PlayStation's game catalogue across traditional search engines and AI-powered answer engines.
Role type
Organic Growth Specialist (SEO/GEO)
Builds
Optimized content for game franchises, buying guides, and evergreen support pages
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
SEO program delivery, keyword research, search intent analysis, on-page optimization, enterprise SEO platforms, analytics tools, structured data optimization, search planning
Preferred skills
GEO/AI Search experience, Adobe Experience Manager, multilingual website management
Responsibilities
Own SEO and GEO optimisation across a portfolio of PlayStation game franchises; Identify opportunities through keyword, intent and entity research; Partner with Editorial teams to optimise game pages, franchise hubs, buying guides and evergreen content; Optimise page structure, metadata, headings, FAQs, internal linking and structured data; Support major first-party and third-party game launches through search planning and optimisation; Monitor search performance and identify opportunities for continuous improvement; Contribute to GEO initiatives that improve content retrieval and citation within AI-powered experiences; Collaborate with Product teams to improve page templates, components and customer journeys