VP, Performance Creative
Core
Lead a team of 35 Performance Creative experts to evolve creative impact for high-growth clients through data-driven strategies, full-funnel leadership, and executive client relationships.
Role type
Senior IC VP of Performance Creative
Builds
High-profile award-winning creative assets (paid social, video, UGC) and scalable creative operations for major growth brands
Domain
Digital Media & Performance Marketing
Required skills
Creative leadership, performance marketing strategy, cross-disciplinary team management, generative AI integration, P&L ownership, executive client relations, creative testing frameworks, digital production pipelines
Preferred skills
Portfolio of data-powered creative work, e-commerce/B2B/DTC experience, AI-driven creative implementation, change management, go-to-market strategy
Technologies
Generative AI tools, creative automation platforms, digital production pipelines, performance analytics tools
Responsibilities
Lead vision and strategy for the Performance Creative unit; Guide clients through creative innovation for paid social, video, and emerging platforms; Oversee staffing, structure, and scalable processes for the creative team; Own creative P&L, revenue, and client retention; Drive adoption of AI tools to optimize creative operations; Serve as Executive Sponsor for largest client accounts
Seniority
VP, strategic leadership & team scaling
