Senior Integrated Campaign Manager
Core
Drive end-to-end go-to-market strategy for Coursera's key new content launches, converting owned demand into revenue and maximizing learner lifetime value.
Role type
Senior Integrated Campaign Manager
Builds
Coordinated multi-channel campaigns for content launches across on-platform, CRM, and paid media
Domain
EdTech / Digital Learning / Content Marketing
Deliverable
product features
Required skills
Integrated campaign management, cross-channel marketing orchestration, campaign planning, business impact sizing, stakeholder coordination, multi-brand/platform management
Preferred skills
Experience in D2C content or subscription business, analytical work for prioritization
Technologies
CRM, Paid Media platforms, On-Platform Marketing tools
Responsibilities
Define success metrics and scope/timeline tradeoffs for content launches; Sequence launches against business goals; Convert business goals into campaign briefs; Orchestrate On-Platform, CRM, Paid Media, and Product teams; Measure outcomes and feed results into quarterly planning
Seniority
Senior, hands-on IC