Senior Director, Brand Strategy & Creative Studio
Core
Lead Babylist's brand positioning, visual identity system, and creative studio to drive customer acquisition and unlock value from existing customers through AI-enabled brand architecture.
Role type
Senior Director, Brand Strategy & Creative Studio
Builds
AI-enabled brand system, creative studio output, partnership marketing programs, and high-production video content.
Domain
E-commerce / Baby & Kids / Brand Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand architecture, creative direction, campaign concepting, partnership marketing, AI integration, visual system design, executive leadership
Preferred skills
Experience scaling brand systems, cultural calendar planning, external partner collaboration, AI tool adoption
Technologies
AI tools (Claude, ChatGPT), brand design systems, video production tools
Responsibilities
Own brand positioning and visual identity system; lead the creative studio including design, photography, and high-production video; define campaign concepts for major brand moments; build AI-enabled brand systems for self-service; lead partnership marketing and retail activations; collaborate with Product Design and Content teams.
Seniority
Senior Director, hands-on IC with strategic leadership