Associate Director, Media Strategy
Core
Lead media strategy and planning for key client relationships, delivering full-funnel strategies from storytelling to measurable business outcomes.
Role type
Senior individual contributor with management responsibilities (Associate Director)
Builds
Integrated, full-funnel media plans and go-to-market strategies
Domain
Digital marketing, media planning, and advertising
Required skills
Media strategy, full-funnel media planning, data-driven storytelling, stakeholder management, team leadership, competitive analysis, AI-enabled tools, syndicated planning tools
Preferred skills
Healthcare industry experience, regulated industries experience
Technologies
Comscore, GWI, Pathmatics, Nielsen, AI-enabled tools
Responsibilities
Serve as lead day-to-day point of contact with media client stakeholders; Develop go-to-market strategies and integrated, full-funnel media plans; Lead briefings, brainstorms, presentations and reporting calls; Prepare executive-level deliverables on performance and competitive analysis; Analyze data and craft insights for internal and external decks; Use AI-enabled tools to accelerate research and plan development; Maintain executional excellence with Activation, Investment, and Data teams; Establish relationships with platform partners; Track and manage client scorecards; Lead and manage 1–3 direct reports.
Seniority
Senior, hands-on IC with management duties