Senior Marketing Lead - Lower Tanzania
Core
Senior Marketing Lead accountable for increasing customer acquisition, agent engagement, retention, brand growth, and product adoption in Lower Tanzania by transforming field insights into localized marketing strategies and commercial results.
Role type
Senior Marketing Lead (Field & Strategy)
Builds
Localized marketing plans, demand generation initiatives, retail activation strategies, and product go-to-market plans for Sun King's Lower Tanzania region.
Domain
Consumer Goods / Renewable Energy (Solar Home Systems, Inverters, Lanterns, Smartphones)
Deliverable
product features
Required skills
Field customer immersion, market segmentation, campaign execution, retail audit, product positioning, ROI analysis, stakeholder management
Preferred skills
Experience in rural/peri-urban markets, solar product knowledge, data-driven decision making
Technologies
Radio, digital platforms, retail POS materials, market research tools
Responsibilities
Conduct customer immersion visits to gather insights; develop and execute regional marketing plans; manage trade marketing and retail excellence; coordinate product launches and go-to-market strategies; measure and optimize marketing ROI; partner with sales and product teams on growth initiatives.