Senior Web Marketing Manager
Core
Own the strategy and roadmap for AfterShip.com to strengthen brand, drive conversion, and contribute to pipeline and revenue for a post-purchase SaaS platform.
Role type
Senior Web Marketing Manager (B2B SaaS)
Builds
AfterShip.com, landing pages for ABM and paid campaigns, and AI-native web experiences.
Domain
eCommerce / SaaS / Digital Marketing
Required skills
B2B SaaS website strategy, project management, experimentation design, SEO/AEO/GEO, cross-functional leadership, AI-native workflows, technical fluency (HTML/CSS/analytics), modern web tools proficiency
Preferred skills
eCommerce marketing experience, vibe-coded page production, retail decision-maker targeting
Technologies
GA4, PostHog, Google Search Console, Semrush, headless CMS, Figma, Claude Code, GitHub, Cloudflare
Responsibilities
Set web strategy and roadmap, lead major web initiatives from strategy to launch, drive discoverability via SEO/AEO/GEO, optimize conversion through experimentation, scale campaign and landing page production, own web analytics and performance, shape web story with brand and product marketing, champion AI-native web production
Seniority
Senior, hands-on IC