Principal Analyst, Marketing, Media & Ad Tech Briefings
Core
Lead daily coverage of Marketing, Media, and Ad Tech content for premium subscription newsletters, managing a team of analysts and producing high-impact reports and visualizations.
Role type
Senior IC Principal Analyst (Editorial Leadership)
Builds
Daily briefing newsletters, real-time reports, and data-centric visualizations for business professionals.
Domain
Digital Marketing, Media, Ad Tech, Generative AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Editorial leadership, team management, business content writing, data visualization, public speaking, strategic thinking, metrics-driven decision making
Preferred skills
Experience in digital publishing or business intelligence, knowledge of generative AI in marketing, coaching content contributors
Technologies
Email performance metrics tools, data visualization tools
Responsibilities
Lead and mentor a team of analysts to produce world-class newsletters, author daily newsletter articles and high-impact reports, create engaging data-centric charts and graphics, represent the brand at industry events and media outlets, partner with product and data teams to refine content strategy based on engagement metrics
Seniority
Senior, hands-on IC with mentorship responsibilities
