Responsable marketing produit / Product Marketing Manager
Core
Translate product strategy into clear sales arguments, launch plans, and enablement tools to help sales teams and partners sell Genetec's security solutions.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Product launch plans, sales enablement materials, and integrated go-to-market campaigns for unified video and operations products.
Domain
Physical security / SaaS / Enterprise software
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market planning, translating technical concepts to business value, sales enablement creation, market analysis, cross-functional collaboration, data-driven decision making, presentation skills
Preferred skills
Experience in physical security, SaaS, or enterprise software, Microsoft Office proficiency (PowerPoint, Excel)
Technologies
Microsoft Office (PowerPoint, Excel)
Responsibilities
Develop launch plans and go-to-market strategies for new products and updates; Create sales enablement assets like battlecards and solution briefs; Support integrated launch campaigns to drive market adoption; Collaborate with demand generation and communications to execute launch briefs; Act as the go-to product marketing expert for assigned launches; Train sales teams and partners on products and market positioning; Monitor market trends and competitive activity to refine launch positioning; Analyze market and customer data to identify launch opportunities; Partner with product management to understand features and strategic priorities; Contribute to cross-functional initiatives for product launch success
Seniority
Senior, hands-on IC
